Amplify brand exposure and engagement.

Challenge:Ensure a bright start to Connecticut Sun’s new season. Expand the team’s base to include more families.

Obstacles:Little or no connection to the team or individual players. What’s more, families are active outdoors – in the real sun – during summer. Why come inside for the Sun?

Approach:Spotlight players. A special Pre-Season Media Day connected on-air radio personalities and sports broadcasters with players and coaches whose energy and charisma came shining through.

Results:Interviews and anecdotes filled airwaves all week before the opener, where an on-site radio broadcast added more buzz. Season attendance topped the team’s record and exceeded the WNBA’s league average.